WHAT GETS US UP IN THE MORNING: We believe that design and design thinking can change the health-care landscape within under-served and low-income communities. Up until now, most design services have not penetrated this market, due to a client understanding that ‘design’ is costly, unnecessary or inaccessible. Yet these are the communities in the greatest need of new approaches and new solutions to chronic health-care problems including tooth decay, diabetes, asthma, and obesity.

We recognize that most health solutions are not medical, but rather social. This way of thinking requires a different way of finding solutions. Instead of coming up with new drugs and medications, we are interested in addressing the root causes of disease through social means within socio-economically challenged communities we aim to serve.