SERVICE MODEL & BRAND EXPERIENCE
Creating the Hellosmile Experience Objective: As the network of hellosmile dental clinics expanded, they were looking to fully realize their brand and service model in the design of a new dental
TREATMENT EXPERIENCE
Designing a new in-chair patient experience Objective: With the creation of their new dental clinics in Park Slope, Brooklyn and Jackson Heights, Queens, Hellosmile wanted to use design to transform
PASSPORT INCENTIVE PROGRAM
A service innovation to encourage routine, preventive visits Objective: The Hellsomile clinics were searching for a way to engage and motivate patients and their caregivers to return for regular
PRODUCTS
Creating accessible products for preventative care Objective: The network of hellosmile dental clinics was looking for a series of dental products that could help improve the oral health of infants
BRAND IDENTITY
Creating a visual language Objective: Hellosmile worked with the LAB to create and clarify their brand. Hellosmile needed a consistent design language that represented them in a clear, compelling
INFO-GRAPHICS
Teaching Health Lessons Through Visuals Objective: The hellosmile dental team was searching for a way to use design to explain complex information around health and the dental experience in a
TOYS
Turning Waiting Time Into Play Time and Learning Time Objective: Hellosmile was looking to improve the waiting room experience in their dental clinics by designing engaging, educational features for
